Yeah I hear what your saying, they were definitely selling it for Shimano, but at the same time, they didn't over sell it. I've been to other events (fishing and non fishing related) and you just wanna get the hell out there because of it, but especially in Starlo's talk, I don't think he mentioned one thing about shimano the whole talk - just SP fishing techniques etc. Bretto was definitely there just to sell shimano's range, but his Q&A was just about fishing in general which was good. The one question somebody asked he still answered as truthfully as he could, about costs of lures, ie why would you spend $30 when you could spend $5 and he was pretty honest about that I reckon.