Hi Landbased,
Beach fishing is all about learning to read the surf. Learning about gutters and currents. Choad is on the many early morning or late afternoon a couple of hours before the top of the tide, cast past the back of the gutter and bring your baith back in. I like to use squid, yellowtail, mullet and trevelly (As fresh as possible, nothing beats live bait on the beach) on a double hook running rig with 8/0 to 10/0 hooks and a large star sinker to hold bottom. Make sure you leave your drag nice and loose and let the fish run and take the bait.
Travel light so it is easy to move on, I recommend when you have not much on to go down and learn your beach get up on a good high spot and learn to spot good gutters. I also like to study the currents and use them on a nice long gutter by using my bait runner reel on fresh dead baith. I target mainly jews, and have found late night sessions also can turn it on.
Lastly patience is the key, but the rewards can be huge.
Good luck and let us know how you go.