I don't know japanese either. I wish i did so i could act like a local and get all the good stuff. The japanese are funny, even though their products have reached all corners of the globe, they will always keep the best to themselves.
But for the interested, the japanese written language is made up of 'kanji', 'hiragana' and 'katakana'. Kanji is same as chinese and the meanings are exact or very close to each other. Hiragana is their own alphabet. Katakana are just written sounds making up words they don't have in their own vocabulary. Best example is 'リール', which is pronounced 'reel' but think of it in a japanese accent. That's the basic anyways.
The point of this is, i can read Kanji...you guessed it. I'm chinese. So i read the kanji bits and guess the rest of what i think its suppose to mean.
Anyways, just wanted to show how fish crazy the japanese are. We find leatheries annoying, yet they can turn it into an art form. To them a fish is a fish no matter what species or size, they still find it fun just fishing.