King George Whiting is one of the most highly regarded table fish in the restaurant industry, and it commands the same price. We can get it for about $40-50/K fillet weight wholesale, depending on the time of year.
It is a VERY good eating fish but I would never buy it for home, will happily "taste" it at work though
We are getting some very good Silver Dory at the moment, really nice chunky fish, so if you see some at the shops give it a go, about half the price of John Dory!
Or you could get out and try and catch some, will always taste better when you catch it yourself
alasdair