This thread is gold! I also agree with Tom. I like bait and lure fishing, though much prefer lures.
It (possibly) has a steeper learning curve than bait and most people that start off may struggle to get any hits for a decent period of time before cracking the code. I think this is what gets people hooked - the moment they are able to become one with the lure and fool the very first fish. Suddenly everything becomes clear and its a light bulb moment. All those hard hours spent reading material online, watching youtube, and field practice (learning to fish with slack line instead of taut, dealing with wind knots which seemed to have come overnight that weren't there when bait fishing, finding the correct time to strike at apparent nibbles which would be ignored when bait fishing etc.). Then to reapply those techniques for the very next cast and come up empty handed! A constant learning process.